Overview
Jax Fitness is the prime fitness gym near Blackhawk CA. They wanted to present a new aesthetic and style for their social branding.
Jax takes fitness seriously. We responded in kind with a dedicated campaign to match. We wanted to make sure we grabbed new engaged listeners who were proactive about their fitness goals.
Engagement Rate
+ 4.7%
New Followers
2,426 followers
Sales Increase
+ $46,000
Approach
High end photography was a must. More importantly however, was the ability to convey the intense fitness regiment from Jax Fitness. With this, we were able to let new followers know that the new years resolutions were more than just a fad, they were a complete lifestyle change.
Vision
We took on the opportunity of providing high quality photography where each image popped off the feed. We also made sure that the material used was universally applicable across multiple platforms. This involved using every aspect of Instagram stories, reels, promotions and then continue with Tiktok and Facebook engagement.
Services
High end photography
graphics production
Social media responses
giveaways
hashtag challenges
new member benefits
tracking across 5 social media platforms
Client Needs
Jax Fitness wanted to gain more followers and spread brand awareness. What set them apart was taking their clients visions and actually achieving that goal. We've all had new years resolutions that end up falling short, because life gets in the way, or we lose motivation. With this project, they wanted to overcome those barriers and help more people get their six pack, some for the first time. That is what made this campaign so engaging, as well as reaching the key results for the client.
Jax Fitness is a stellar company with a rock solid foundation. We look forward to what's to come as well as all of the fitness transformations from new members!
(LET'S CONNECT)